What is Inbound Marketing?

Are you wanting to find and qualify leads through your online presence but struggling to making it happen?

Inbound marketing is a complete marketing strategy that focuses on having customers find you, instead of you having to put costly outbound information out there in hopes of being found.

There are three cyclical steps to inbound marketing:

  1. magnifying glass - get foundGet found online

    • Make your website visible and accessible to potential clients who are already searching the web for your product or industry.
    • Search Engine Optimization (SEO), Pay-Per-Click Advertisements (PPC), blogging, and social media are all important tools for getting found on the web.
    • Check out our services and see how we can help you!
  2. Convert visitors into leads and leads into customers

    • Getting found only becomes worthwhile when you can convert those viewers into leads and then into paying customers
    • We will help you turn your site visitors into leads and to nurture those leads through the buying process. To learn more about the specifics of this conversion process, check out our in-flight services.
  3. Analyze and RepeatAnalyze and Repeat

    • Abundant and useful data is essential to inbound marketing success. We measure and analyze your online marketing strategies to help you figure out what works and what doesn’t, so that you can be even more successful in the future.

 

Still unsure? Learn why your business needs inbound marketing.