Social Media Marketing
The team at OttoPilot Media are experts in designing and implementing social media campaigns using the most effective tools for each clients target audience. Tools may include:
- YouTube
- Foursquare
- Google+
- And more (as the social media landscape is consistently changing)
The principal litmus test that OttoPilot uses in its social media marketing is
Who are we trying to reach?
Where do they “hang out” online?
What are their typical digital habits (sharing, consuming, curating, influencing)?
After that, OttoPilot works with the client to determine what a “success” looks like. Success in social media marketing is typically defined in one of three ways—increase in revenue, increase in brand awareness, decrease in marketing or customer service costs.
