Search Engine Optimization
Search engine optimization is actively setting up your website–including your blog and landing pages—and your social media platforms to successfully be found by the right traffic when they use Google (or Bing, etc.) to search for information. Google continues to be a moving target. In February 2012 alone, Google revised its algorithm over 40 times.
Due to this constant change, search engine optimization cannot be a “one and done” event. To be successful, it must be done at least monthly, and should be done daily with your blog posts.
As Google moves more towards a personalized search experience, the key will be tailoring great content and information to those people who are actively looking for it. Great content is then shared and promoted, which leads to even better search rankings.
If this sounds a little confusing, that’s because it is. There are over 1 billion Google searches per day. The key is to have your business in front of the right people at the right time to convert more traffic to leads and leads to customers. Traffic means nothing if it’s not the right traffic. Better to get 10 qualified visitors than 100 visitors looking for something that you don’t even offer.
This is where OttoPilot comes in. We optimize all of your web presence—your website, your social media outlets, your blog, your landing pages—to get you in front of the right people with valuable content online.