Online Lead Generation
The cost of each lead for a business can be high, but the cost of a lead generated through inbound marketing is 62% lower than the cost of a traditional lead garnered from events like trade shows, direct mail, cold calling, TV, and print (Hubspot, 2011).
OttoPilot Media works with its clients on increasing the sales pipeline and increasing revenue through creating valuable and shareable content (blogs, webinars, whitepapers, eBooks, and more), designing and adding landing pages and conversion forms, and promoting all great content through social media and online channels.
Throughout the process, OttoPilot continues to test in real-time to make adjustments to underperforming campaigns and to do more of the campaigns that resulted in greater numbers of quality leads and customers. By studying and analyzing the data generated through the InFlight Dashboard™, OttoPilot can further educate its clients on the typical buyer path and important conversion events to look for when prioritizing leads for its sales team.