For our clients that are especially interested in attracting local traffic, it is extremely important to optimize your online presence for your local community to find you. These clients sometimes have a brick and mortar retail location or sometimes have services that are just tailored to one particular area.
This can include search directory submissions, integration with Google maps and Google places, Yelp additions, and using the right keywords and landing pages on your website. In some cases, you might serve multiple geographic areas and OttoPilot can help ensure that your ranking is high for all of those areas.
Local SEO can also include building great relationships with bloggers and online influencers in your local community to enable guest blogging, referral links, and more. All of these tools are very influential in your ability to gain that local traffic.