Inbound Marketing Pricing

OttoPilot Media typically works with companies between $2- $10 million in annual revenue with fewer than 45 employees. Our clients are looking for fast-growth marketing efforts that will get them, or keep them, on the Inc 500|5000 list of fastest growing private companies in the US.

Inbound marketing engagements start at $3,000 per month. Pricing depends mostly on the client’s goals for growth (traffic, leads, and customers), how quickly they want to achieve their goals, and the starting baseline.

Example of a $3,000/month engagement

A large-ticket B2C client with a significant amount of traffic already wanted to increase local traffic and leads. This company ultimately sought to increase revenue by adding new customers. The company had limited resources for content creation in-house and planned for OttoPilot to write all content.

Scope included

Basic Strategy, Plan, + Benchmarks
Local SEO
Email marketing
Social media promotion
Content creation—blogging 2x/week and creation of downloadable content
Online lead generation—creation of calls-to-action, conversion forms, and landing pages
Monthly reporting + analytics
2x/month calls with account manager

Example of a $16,000/month engagement

A large-ticket B2C client in financial consulting was spending most of its marketing budget on traditional advertising—radio, TV, and print. Their online presence was minimal and they wanted their inbound marketing efforts to result in 4 new customers per month in 6 months. The company wanted OttoPilot to handle all facets of their digital campaigns—strategy, content, SEO, lead generation, social media, and reporting + analysis.

In order to achieve their goal, by working backwards from typical sales conversions, we found that site traffic would need to increase by 600% and, since their current site was not garnering any leads, they would need to go from 0 to 188 leads/month to reach their revenue goals.

Scope included

Full Digital Strategy, Implementation Plan, + Benchmarks
Search Engine Optimization
Email marketing
Social media promotion + interaction
Content creation—blogging 2x/week and creation of downloadable content
Online lead generation—creation of calls-to-action, conversion forms, and landing pages
Lead management
Offline + online campaign integration
Site integration with Salesforce CRM
Monthly reporting + analytics + real-time dashboard campaign adjustments
Weekly calls with OttoPilot team