While there are many new and shiny tools out there with social media, email remains one of the preferred methods of contact for many B2B and B2C customers. However, emails must be carefully targeted and crafted to ensure that they are reaching your audience (or a subset of your audience) at the right time with the right message. This is frequently called lead segmentation.
OttoPilot Media designs and implements email marketing campaigns for its clients, utilizing extensive A/B testing to “get smarter”. These emails are designed to keep people engaged with the brand, bring people back to the site, and ultimately ensure that our clients (and not their competitors) are top of mind when it is time to buy.\
OttoPilot crafts and implements lead workflows, or nurturing campaigns (also called drip campaigns), that automatically emails a lead after the lead downloaded something or filled out a form. These campaigns are designed to ensure that a lead sees our client as the solution and resource for their problem and that the lead comes back to the website and finds out more information.