One of the most important and valuable aspects of a successful inbound marketing campaign is the creation of content to educate prospects and influencers. Through creating blog posts, webinars, optimized photos, video, whitepapers, checklists, eBooks, and more, OttoPilot makes its clients a valuable and trusted resource.
Through content, OttoPilot’s clients also increase their number of leads by an average of 40% and increase their qualified traffic by an average of 90%. Prospects and leads who have been educated through content provide sales teams with a warmer and better versed pipeline.
Content marketing typically includes the creation of an editorial calendar and a promotion plan. The promotion plan ensures that great content is read by putting it where interested parties reside digitally—whether that be on a guest blog, on LinkedIn, on Facebook, or in various other online communities.
Closing the loop on all campaigns to determine what worked and what didn’t is an integral part of content marketing. It is a matter of creating more of what people want and doing less of what is not working. Simple.
Many of OttoPilot’s clients are overwhelmed by the idea of constant blog writing and content creation. As one of our clients, you can take advantage of our expert team of in-house writers and specialists.