Today is International Women’s Day so we wanted to focus on what a kick-ass job women are doing in tech and start-ups! Today’s Friday infographic from Online Business Degree focuses on the Value of Women in Start-ups. Women are making large strides in the tech world, and the OttoPilot Media team is thrilled to be a part of this progression. Since it’s Friday and the work day is almost behind us, it’s time to hold your happy hour martini high and cheers to women everywhere! [Click the infographic to view full size] Infographic from OnlineBusinessDegree.org

Ron Johnson, CEO of JC Penney, is in the hot seat due to a $552 million reported Q4 2012loss and the company’s core customers taking flight into the arms of competitors. Sales were down during the crucial holiday season by 28% year-over-year. In 2011, Johnson rode in on his white horse from Apple, set to completely revamp the stagnant Penney brand. He worked under Jobs as the SVP of Retail Operations where he pioneered the experience of the Apple retail storeand the Genius Bar. Before that, Johnson was vice president of merchandising for Target and responsible for the booming success [...]

For many of you in the Midwest or in our area of the country (OttoPilot Media’s control tower is in DC), you’re seeing some wet flakes outside that may have kept you home from work. As a stellar marketer, we imagine that you won’t be spending the day with a History Channel marathon of Nostradamus or indulging in a Lifetime movie (or 4 in a row) but will see the midweek day off as a perfect time to brush up on some reading so that you can hit the ground running when back in the office.   We’ve compiled a [...]

For any savvy, sophisticated career professional, LinkedIn is a gift from the Gods. Call this overzealous, but the social networking site (recently reaching 200+ million members) satisfies the inclinations of job seekers, employers, and those who actively seek to develop their personal brand. Boasting a visitor-to-lead conversion rate that is 277% more effective than Facebook and Twitter, the site’s top features of 2013 are worthy to pay attention to, and we have made it easy for you to be in the know! 1) LinkedIn Jobs: Your job search just got easier. Opportunities are highlighted based on where you have an ‘in,’ a.k.a any first degree connection [...]

According to American statistician, Nate Silver, “every day, three times per second, we produce the equivalent of the amount of data that the Library of Congress has in its entire print collection.” If this is the case, it may come to little surprise that the concept of ‘Big Data’ has been coined as a huge hot topic in 2013. Yet, some companies continue to fail to integrate data analytics in measuring ROI. For instance…  57% respondents (to a Columbia Business School survey) are not basing their marketing decisions on ROI analysis On average, only 37.2% of companies use available or [...]

By now you’ve probably realized that using social media and inbound marketing are very important to a successful company and website in today’s tech-advanced world. Actually, let me rephrase that… “very important” really means “entirely necessary.”  One of the most important factors to focus on when implementing an inbound marketing or social media strategy is creating interesting and relevant content that people actually want to read. In an age where 70% of consumers prefer getting to know a company via articles rather than ads, content in blogs has never been more important. Check out the following infographic, brought to you by [...]

In a world turned digital, love, or finding love, has taken on a whole new meaning. Gone are the days of snail male love letters or even daily, long-awaited phone calls. Millennial’s reliance on the internet to initially test compatibility with a chosen love interest, or strategically tinker an online profile to ‘properly’ showcase a relationship, has become incredibly commonplace. Sounds crazy, but we can’t deny the influence the digital age has had on the dating landscape. Read the infographic below (brought to you by Mashable) to see how love and lust is now defined.  And to measure more than [...]

Nearly every day, you can probably count on your hands the amount of times you hear an individual complain about his or her level of stress. While stress can be interpreted differently depending on the person, Generation Y (ages 18-34) has coined itself as the most stressed-out bunch. Understandably, the gloomy job market, school loan bubble, and rising social pressure to be the next Mark Zuckerberg doesn’t exactly elicit high-fives and shouts of joy. However, it appears unconvincing that members of Gen Y, or “millennials,”  face larger amounts of stress than that experienced by our parents and grandparents. One hypothesis explaining [...]

Imagine you are a big-shot advertising exec. It’s the Superbowl, and you and your agency are eagerly awaiting the 30-second commercial you shed blood, sweat, and tears creating… and let’s not forget invested somewhere close to $4 million into. Consumers elicit the very reaction you were hoping for. Its going, going…. gone. $4 million well spent – or was it? Over the last couple of days, we have heard constant buzz regarding which advertisements were successful, unsuccessful, and just downright uncomfortable. However, a few smart advertisers extended their ads beyond the television screen by preparing for unexpected advertising opportunities, and capitalizing on social [...]

As a woman, who wouldn’t aspire to be Sheryl Sandberg?  As COO of Facebook and the richest self-made woman in the US, she really defines the term having it all. She believes in leaving the office every day at 5:30 pm to have dinner with her kids, and that a work-life balance is necessary. Wait…. is this for real? So how does a woman become a career icon of a generation (besides the fact of having a net worth of about $1.25 billion)? The answer is easy – break gender stereotypes and speak out against workplace discrimination. So take note ladies [...]