Screenr: Videos for Effective Interactive Marketing

Posted on Monday, July 2nd, 2012 at 3:09 pm by Grace

Point. Click. Record. It sounds easy enough, but screencasts, a video of your screen with a voice over, are a little more complicated. Screencasting is not a new tool, but it is definitely an underutilized and misused tool. There are many great sites that make screencasting easy enough for the user but if you don’t know how to take advantage of the site or the video, they can fall short for you audience.

Screenr is a popular free screencast web-application. One of this site’s greatest assets is its ease and simplicity. Simply click the large button that says “Launch screen recorder” to get started with your screencast. Utilizing Screenr’s features can help provide a clear communication gateway between you and your potential clients. Here are some pointers that we feel are important to know before getting started with the great screen capturing web app.

Screenr allows a 5 minute maxiumum recording time.

Your recording needs to be short and to the point. Do not waste time by trying to promote your business – a high-quality, informative video will do that for you.

Not only should you eliminate unnecessary “fluff”, it also needs to have a natural flow. Put yourself in your customers shoes, making sure to explain what is happening on your screencast while it is happening. A clean-cut screencast is the ideal way to communicate more clearly to your audience.

Screenr makes it easy to publish your video online

Screenr allows you to post your video directly onto social media sites. Would you publish a blog post on your blog without promoting it on your social media sites? You should be following the same promotion practices with your videos as you are with your blog and free downloads.

Screenr Business

Screenr has launched Screenr Business for businesses – a paid platform that allows businesses to privately share training sessions and company updates to its employees.

Another exciting aspect of Screenr Business is its creative functionality as an online support tool. Screenr’s business platform allows for its members’ site users to send a video support ticket to better explain and demonstrate the issue they are having on a website. This eliminates the step of contacting the user for a verbal or written explanation of the problem and decreases confusion and misunderstanding.

How have you used Screenr for your business? Is there another online tool that you prefer? Please share with us in the comments below!