It’s clear that an emphasis on the visual has changed the way Internet users interact and share information in today’s digital world–video should not be overlooked. Just like any other aspect of a business’s online campaign, videos should be optimized to ensure maximum searchability. YouTube is the most popular video-hosting website, today. It’s also the second largest search engine in the world. Overall, YouTube gets over 4 billion views per day, so if your business is on YouTube you have the potential to reach a very large audience. The key is getting your content found among the vast YouTube archives. [...]

Point. Click. Record. It sounds easy enough, but screencasts, a video of your screen with a voice over, are a little more complicated. Screencasting is not a new tool, but it is definitely an underutilized and misused tool. There are many great sites that make screencasting easy enough for the user but if you don’t know how to take advantage of the site or the video, they can fall short for you audience. Screenr is a popular free screencast web-application. One of this site’s greatest assets is its ease and simplicity.  Simply click the large button that says “Launch screen [...]

I get it. Writing, and especially writing a lot, can be a real chore for some most people. Even those of us who like to write and who write fairly easily can be quickly overwhelmed by the massive amounts of content that is now required to keep up a good blog. Unfortunately, when our inbound marketing agency tells potential clients, “Yes, you have to have a blog,” we are met with looks of disgust, moments of silence, and small whimpers. It doesn’t have to be this bad, and even if you are a terrible writer or have a company full [...]

Videos are a great way to make your online campaign more visual and interactive. Companies can use videos on their sites to draw in leads by showing not only the services offered, but also, the company’s personality.   1. Webinars: Webinars are a great way to draw in an interested crowd. A webinar allows you to reach a much larger audience than an in person conference and is much less expensive than travel and conference fees. With a specific topic, only those who are truly interested in your product will take the time to watch your webinar live. They can [...]

It’s almost the end of January―are you keeping up with your new years resolutions? If you’ve been successful so far, here’s some motivation to continue―and if not, this guy might inspire you to start: