Google made many announcements yesterday at their Google I/O conference in San Francisco, one of which was about a Google+ redesign! These updates will create a responsive design that will change depending on screen size, or can be automatically customized by the click of a user’s mouse button. We already know that the beauty of many Google products is in their simplicity; it seems that Google will continue in its minimalist path with its new platform updates. As we already see on many other social networks, starting on Twitter, and now Tumblr, Pinterest, Instagram, etc., the hashtag will start making an [...]

Instead of the traditional, incremental Facebook changes we are fairly familiar with, the social media giant has some pretty hefty developments underway. The company’s mobile innovation initiatives, which are being coined as the next evolution for Facebook Platform for Mobile, includes the introduction of Open Graph. This feature allows developers to better and more fully integrate their applications into the Facebook experience, making it easier for users to share their stories about music, movies, fitness, books, and more. The best part is, users can share activities through apps without having to log in to Facebook. It is becoming that easy. You [...]

Every individual has experienced the pain and suffering that goes along with a web page that opens as slow as molasses. Often times, the frustration of how long it takes deters you from even wanting to see whats on the page. Thus, businesses whose online IT infrastructure do not support quick page uploads can really effect their bottom line. Check out the infographic below to see how loading time can have negative side effects for your company!                                               [...]

In this technology ridden world, it is an expectation that companies of all sizes and industries have well-developed inbound marketing tactics, including highly engaging Facebook, Twitter, YouTube, Google+, and Pinterest pages. Gone are the days of customers having to step foot in a store front to interact with a brand. Social media front runner, Nordstrom, is one of the smart and savvy companies who has hired experienced staff to specifically manage its social networking platforms.  Clearly, this is a marketing strategy to stick to. Check out the infographic below to see what other social internet retailers are on top of [...]

Today, Twitter is officially seven years old, and definitely has a plethora of reasons to celebrate. Founded in March 2006 by Jack Dorsey, the social networking service has become a medium unto itself, with 500 million registered users, 340 million tweets daily, and 1.6 billion daily search queries. How will Twitter continue to innovate in the years to come? What Twitter is now…. The real question that should be asked is, “what is twitter not?” It has become a platform for everything and anything, including even a toaster with 2,000 followers. For many young professionals, their twitter account is a [...]

In a world turned digital, love, or finding love, has taken on a whole new meaning. Gone are the days of snail male love letters or even daily, long-awaited phone calls. Millennial’s reliance on the internet to initially test compatibility with a chosen love interest, or strategically tinker an online profile to ‘properly’ showcase a relationship, has become incredibly commonplace. Sounds crazy, but we can’t deny the influence the digital age has had on the dating landscape. Read the infographic below (brought to you by Mashable) to see how love and lust is now defined.  And to measure more than [...]

Nearly every day, you can probably count on your hands the amount of times you hear an individual complain about his or her level of stress. While stress can be interpreted differently depending on the person, Generation Y (ages 18-34) has coined itself as the most stressed-out bunch. Understandably, the gloomy job market, school loan bubble, and rising social pressure to be the next Mark Zuckerberg doesn’t exactly elicit high-fives and shouts of joy. However, it appears unconvincing that members of Gen Y, or “millennials,”  face larger amounts of stress than that experienced by our parents and grandparents. One hypothesis explaining [...]

Imagine you are a big-shot advertising exec. It’s the Superbowl, and you and your agency are eagerly awaiting the 30-second commercial you shed blood, sweat, and tears creating… and let’s not forget invested somewhere close to $4 million into. Consumers elicit the very reaction you were hoping for. Its going, going…. gone. $4 million well spent – or was it? Over the last couple of days, we have heard constant buzz regarding which advertisements were successful, unsuccessful, and just downright uncomfortable. However, a few smart advertisers extended their ads beyond the television screen by preparing for unexpected advertising opportunities, and capitalizing on social [...]

As a woman, who wouldn’t aspire to be Sheryl Sandberg?  As COO of Facebook and the richest self-made woman in the US, she really defines the term having it all. She believes in leaving the office every day at 5:30 pm to have dinner with her kids, and that a work-life balance is necessary. Wait…. is this for real? So how does a woman become a career icon of a generation (besides the fact of having a net worth of about $1.25 billion)? The answer is easy – break gender stereotypes and speak out against workplace discrimination. So take note ladies [...]

As of January 16th, you, your child, and your dog could all become models. Who’s the agency? Instagram. What does it pay? Nothing. Who’s the client? Anyone Instagram wants to pimp you out to.   Yesterday, Instagram released its new cavalier privacy policy that states “You agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”   Wow. At first I did not mind the thought because I assume my Instagram [...]