Every individual has experienced the pain and suffering that goes along with a web page that opens as slow as molasses. Often times, the frustration of how long it takes deters you from even wanting to see whats on the page. Thus, businesses whose online IT infrastructure do not support quick page uploads can really effect their bottom line. Check out the infographic below to see how loading time can have negative side effects for your company!                                               [...]

In this technology ridden world, it is an expectation that companies of all sizes and industries have well-developed inbound marketing tactics, including highly engaging Facebook, Twitter, YouTube, Google+, and Pinterest pages. Gone are the days of customers having to step foot in a store front to interact with a brand. Social media front runner, Nordstrom, is one of the smart and savvy companies who has hired experienced staff to specifically manage its social networking platforms.  Clearly, this is a marketing strategy to stick to. Check out the infographic below to see what other social internet retailers are on top of [...]

Today is International Women’s Day so we wanted to focus on what a kick-ass job women are doing in tech and start-ups! Today’s Friday infographic from Online Business Degree focuses on the Value of Women in Start-ups. Women are making large strides in the tech world, and the OttoPilot Media team is thrilled to be a part of this progression. Since it’s Friday and the work day is almost behind us, it’s time to hold your happy hour martini high and cheers to women everywhere! [Click the infographic to view full size] Infographic from OnlineBusinessDegree.org

By now you’ve probably realized that using social media and inbound marketing are very important to a successful company and website in today’s tech-advanced world. Actually, let me rephrase that… “very important” really means “entirely necessary.”  One of the most important factors to focus on when implementing an inbound marketing or social media strategy is creating interesting and relevant content that people actually want to read. In an age where 70% of consumers prefer getting to know a company via articles rather than ads, content in blogs has never been more important. Check out the following infographic, brought to you by [...]

In a world turned digital, love, or finding love, has taken on a whole new meaning. Gone are the days of snail male love letters or even daily, long-awaited phone calls. Millennial’s reliance on the internet to initially test compatibility with a chosen love interest, or strategically tinker an online profile to ‘properly’ showcase a relationship, has become incredibly commonplace. Sounds crazy, but we can’t deny the influence the digital age has had on the dating landscape. Read the infographic below (brought to you by Mashable) to see how love and lust is now defined.  And to measure more than [...]

Lead nurturing and marketing through email is still a priority for businesses, but how can you ensure that your message reaches as many people as possible? There’s always emphasis on visual appeal and format, but a lot of it simply has to do with timing. Obviously, sending an email at 5AM won’t grant you any quick responses from those who receive it, but it may surprise you that most emails are opened during the hours of 8AM, 9AM, 3PM and 8PM. Also, you must be aware of time zone differences. Catering to people in different regions of the world with time-specific emails [...]

Happy Friday, folks! Today’s infographic is all about Instagram. What started out as a social photo sharing app is now a big market for marketing businesses. If you’re already on Facebook, Twitter, or Pinterest, you’ve probably noticed the growing emphasis on visual features. That’s what Instagram is all about. It’s the perfect platform to showcase your company’s creative side. Check out the following infographic, brought to you by Marketo, which illustrates easy steps your business can take to become a success on Instagram! Need inspiration? Check out our free Content Creation Kit to help you get started in Instagram, today! [...]

There is a lot of controversy surrounding whether Biden or Ryan won last night’s Vice Presidential debate.  While those on the left wing feel Biden stole the show with his booming personality and retorts, right wingers feel his smirking and constant interruptions were unsophisticated and rude. Many reports out there are claiming the debate a “draw.” Twitter was a buzz from both sides during the debate last night. Check out the infographic below from Mashable to see what comments spiked up the number and frequency of political tweets! Learn how to monitor hashtags and trends on Twitter with our Twitter Cheat [...]

Tonight Vice President Joe Biden and Representative Paul Ryan will face off in the first and only Vice Presidential debate of the 2012 Presidential race. Everyone is a buzz about what will happen, especially after last week’s Presidential debate outcome between Barack Obama and Mitt Romney. It waits to be seen who will come out the victor tonight. Let’s look at each candidate in the Twittersphere to see who is currently #winning on the interwebs! [Click infographic to enlarge] We can see in this infographic that Vice Presidential candidate Paul Ryan is ruling it in the Twittersphere. Are you monitoring your success [...]

By now it’s pretty clear that Pinterest can bring in big bucks for your business. As a strong driver of referral traffic to retail sites, Pinterest proves to be a good investment for companies. The key is to make your Pinterest profile stand out, and your Pins are what you need to focus on. Brought to you by Pinnable Business, today’s infographic is all about optimizing your Pins for success on Pinterest. Pinterest is for the most part a majorly image-based social site, so pinning great photos and content is crucial to your business’s success on the website. Check out [...]