Instead of the traditional, incremental Facebook changes we are fairly familiar with, the social media giant has some pretty hefty developments underway. The company’s mobile innovation initiatives, which are being coined as the next evolution for Facebook Platform for Mobile, includes the introduction of Open Graph. This feature allows developers to better and more fully integrate their applications into the Facebook experience, making it easier for users to share their stories about music, movies, fitness, books, and more. The best part is, users can share activities through apps without having to log in to Facebook. It is becoming that easy. You [...]

In this technology ridden world, it is an expectation that companies of all sizes and industries have well-developed inbound marketing tactics, including highly engaging Facebook, Twitter, YouTube, Google+, and Pinterest pages. Gone are the days of customers having to step foot in a store front to interact with a brand. Social media front runner, Nordstrom, is one of the smart and savvy companies who has hired experienced staff to specifically manage its social networking platforms.  Clearly, this is a marketing strategy to stick to. Check out the infographic below to see what other social internet retailers are on top of [...]

As a woman, who wouldn’t aspire to be Sheryl Sandberg?  As COO of Facebook and the richest self-made woman in the US, she really defines the term having it all. She believes in leaving the office every day at 5:30 pm to have dinner with her kids, and that a work-life balance is necessary. Wait…. is this for real? So how does a woman become a career icon of a generation (besides the fact of having a net worth of about $1.25 billion)? The answer is easy – break gender stereotypes and speak out against workplace discrimination. So take note ladies [...]

Have you ever noticed that you only see a handful of posts (relative to the number of friends or fans you have) on your Facebook news feed? What about the varying positions of these posts on your feed? It is all decided by EdgeRank, Facebook’s algorithm for determining what is displayed, and how high it is displayed, on users’ news feeds. The official EdgeRank algorithm looks something like this: In simple terms, an Edge can be described as anything that “happens” on Facebook. These could include status updates, likes, shares, tags, comments, etc. Based on the above components of a certain [...]

It’s finally Friday–time for an infographic! As a B2B inbound marketing agency, we at OttoPilot Media are very familiar with LinkedIn and Facebook. Both are recognized as top social media platforms, but which one is better for B2B marketers? One might jump to say LinkedIn due to its professional nature and access to quality potential leads, but we can’t rule out Facebook just yet. Facebook is a great way to engage with your leads and make personal connections. Using a variety of social media tools will help your business get the exposure it needs. Brought to you by BOP Design, this [...]

Social media sites have become a huge source of shopping traffic for retailers online. This infographic, presented by RichRelevance, shows how Facebook, Twitter, and Pinterest drive referral traffic to retail websites. The infographic shows that Facebook generates the most shopping sessions, but Pinterest is gaining lead quickly. Also, Pinterest users deliver the highest AOV (average order value) of all socially driven shopping traffic. Pinterest is definitely proving to be a great marketing device for businesses. Twitter comes in last compared to Facebook and Pinterest when it comes to generating shopping traffic, overall. Check it out for yourself, below! If your business [...]

For today’s post, I wanted to focus on targeting a specific audience on social sites. With so many people in the world, knowing who and where to focus can help grow your customer base efficiently! Who: What age group does your product appeal to? Does it appeal to more than one? What about gender? These are all questions you should be asking yourself as soon as you decide to put your product on the market. Not everyone is going to be interested in your product, so if you take the time to figure out who is, then you can save [...]

Facebook, the once college restricted social media site, is now considering being legally available to those under the age of 13. There are currently children under 13 on Facebook who simply lied about their age during the subscription process. Whether you think kids joining Facebook is a good or bad idea, these kids are showing us just how significant a younger demographic on Facebook can be. What would this mean for businesses? Does it mean anything at all? Whether this change is implemented in the future or not, it is important to consider your strategy when marketing to the under-13 crowd. [...]

Happy Friday, folks! As you probably already know and have witnessed multiple times, Facebook is constantly changing its look. Your business needs to keep updated to maintain and increase fan engagement and brand loyalty on your page, but how? If you’re searching for a quick go-to guide for optimizing your Facebook business page– look no further! This infographic, brought to us by Hubspot, works as a cheat sheet for any business using Facebook Timeline. Check out these 6 steps to set up your page and get started today. We also offer a more detailed Facebook Timeline for Business Checklist, here. Enjoy! [...]

Every morning I watch CNBC before work. Over the past few months, I’ve gotten pretty sick of hearing about Facebook’s stock price and how it’s chiefly a problem with monetizing mobile (and the fact it was way overvalued in the first place).     Tom Krazit in his Gigaom article at the end of May said it best, “Everyone has a mobile problem: not just Facebook.”  According to Mary Meeker from Kleiner Perkins, while mobile traffic now accounts for 10 percent of overall traffic, companies built around desktop ads are worried about the value of mobile ads–shown as 5 times [...]