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Do You Keep Anything Sacred In Social Media?

I am fairly transparent…with my social media profiles.  I don’t mind that people I know professionally see the more personal side of me.  Most people know I love martinis and Boise State football.  I tweet things that are not work-related and may sometimes border on unprofessional but I think it actually helps sculpt a fuller […]

Win, Win, Win: How Joint Ventures Can Make Your Customer Happier

I’m currently sitting on an Alaska Airlines flight, flying from DC to Seattle.  It’s a long flight, the seats are average size, and the paid snacks are average too.  However, there are some remarkable things about this flight that do not just have to do with Alaska Airlines. This plane has WiFi.  Yes, I realize […]

Word of Mouth Marketing Supergenius Conference

One of our favorite companies, Gaspedal, is holding their second Word of Mouth Marketing Supergenius conferences in New York on July 20th.  Amanda attended the first in Chicago in December and found it to be one of the best days—full of information on how to find your brand’s influencers and encouraging them to talk about […]