By now you’ve probably realized that using social media and inbound marketing are very important to a successful company and website in today’s tech-advanced world. Actually, let me rephrase that… “very important” really means “entirely necessary.”  One of the most important factors to focus on when implementing an inbound marketing or social media strategy is creating interesting and relevant content that people actually want to read. In an age where 70% of consumers prefer getting to know a company via articles rather than ads, content in blogs has never been more important. Check out the following infographic, brought to you by [...]

If your company is online, chances are that it has a blog. If it doesn’t, there is no better time to start than right now. Blogging introduces a whole new playing field for your business to connect with customers, leads, and potential leads. By creating unique content that they want to read/watch/listen to, you are able to control and express your brand’s image and personality. Blogs also offer a way to get customer feedback, which is crucial for improvement. The question is: Is your blog up to par? Or, are you hitting a creative roadblock? Whatever it may be, check [...]

I don’t watch a lot of tennis. I know the major names and, frankly, probably know Andy Roddick’s name more for a cute face and the fact that he dated Mandy Moore many moons ago.   After battling years of injuries and performances that have not taken him beyond the quarters of a major tournament since 2009, Andy Roddick announced that he would be retiring at age 30. His retirement is not that interesting, but the timing of his retirement is the ultimate newsjack and makes far more than the tennis community take notice.   Newsjacking is all about timing. [...]

It’s safe to say that the majority of successful businesses have a website, if not multiple. Many of these businesses have also created blogs to accompany their websites. Not only does a blog offer potential leads and customers an in-depth look into your company, but it boosts your SEO, too. By creating unique, interesting content, you gain recognition and, in the long run, sales. To get started, follow this steps: Pick a topic This can be an overarching theme for your blog. If you’re in one industry, you probably don’t want to be writing about something entirely irrelevant. Pick something [...]

Happy Friday! As you all know, your audience is VERY important when promoting your company’s product. Men and women may be different in their day to day lives, but they are also very different online. If you are interested in reaching a female audience, learn what they trust and how they use different social sites. For instance, women trust blogs and Pinterest more than other social sites. Blog recommendations generally lead to purchasing products; however, blogs are not a place where women are seeking fun, personal interactions. Trust trumps all when it comes to captivating a female audience- garner traffic [...]

It’s Friday, folks! Today’s infographic is all about content marketing. Content creation is essential to optimizing your business site for search engines. Whether it be through your business’s blog, posting videos, or hosting webinars, content gets your name out there. Sharing it is easy, too! Check out this infographic on how content creation drives SEO for your business. [Click photo to enlarge] Are you having trouble coming up with content? Try our FREE Content Creation Kit!

Shock waves were felt throughout Charlottesville on Sunday, June 10th when Rector Helen Dragas sent a vague email informing Jefferson’s University that Teresa Sullivan would step down from her position as President of the University of Virginia. As a member of the University of Virginia community still living and working in Charlottesville, I felt the immediate punch packed by Dragas’ email. Outrage, confusion, and doubt pulsated throughout grounds. I quickly turned to where I get much of my information–my Facebook, Twitter, and Instagram accounts–to spread the word of the startling news surrounding U.Va.   Photo: The Washington Post Outstanding numbers of [...]

I get it. Writing, and especially writing a lot, can be a real chore for some most people. Even those of us who like to write and who write fairly easily can be quickly overwhelmed by the massive amounts of content that is now required to keep up a good blog. Unfortunately, when our inbound marketing agency tells potential clients, “Yes, you have to have a blog,” we are met with looks of disgust, moments of silence, and small whimpers. It doesn’t have to be this bad, and even if you are a terrible writer or have a company full [...]

A while ago you proudly published a blog post that you thought was one of your best works yet. It got a decent number of views, but once you started posting other content it got buried under everything else. Well, why not bring it back? There are various reasons why repurposing content makes sense for businesses. For one, it can save a lot of time when you’re too busy to create new content for your website. Also, it makes the most out of what you publish, ensuring that your hard work pays off. Through repurposing content you can cater to [...]

We’ve all heard the phrase “a picture is worth a thousand words”, but aesthetics matter now more than ever in the digital world. With the introduction and explosion of social media sites like Pinterest, it’s clear that an emphasis on the visual has changed the way Internet users interact and share information. How does you blog hold up these days? You can use the following tips to get your blog out there and make it more visual:   Use photos in every post, plain and simple. The incorporation of pictures in blog posts is not a new phenomenon. Of course people [...]