If your company is online, chances are that it has a blog. If it doesn’t, there is no better time to start than right now. Blogging introduces a whole new playing field for your business to connect with customers, leads, and potential leads. By creating unique content that they want to read/watch/listen to, you are able to control and express your brand’s image and personality. Blogs also offer a way to get customer feedback, which is crucial for improvement.
The question is: Is your blog up to par? Or, are you hitting a creative roadblock? Whatever it may be, check out these awesome companies who use blogs to achieve great success among the online community. They can definitely teach us a thing or two!
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Although Southwest Airlines has already been recognized for its corporate blog on various other websites, we couldn’t ignore Nuts About Southwest. With this blog, they’ve achieved creative genius. When it comes to brand personality and aesthetics, Nuts About Southwest hits the nail on the head. Southwest has created a unique page that informs and entertains its audience – and it looks good, too. It’s important to find a theme for your blog that embodies your brand’s image and allows you to express your company in its best light. So, brainstorm a few ideas for an intriguing title and theme (maybe one that plays with words like Southwest’s) and start creating!
Patagonia’s blog, The Cleanest Line, targets the right people. This blog isn’t targeted to everyone; by scrolling through the various posts and photos, you’ll see that this is a blog dedicated to Patagonia employees, customers, enthusiasts, and adventurers. The Cleanest Line is a very good example of niche blogging. This is not a blog for your average web-surfer, but that is the beauty of it. You have to cater your blog to your customers, and do so in a genuine way. Your company should blog about something it is passionate about, not something that will please the most people. Keeping your brand’s purpose and personality constant is very important to gaining long-term, loyal customers.
Yes, Pinterest has a blog. It’s completely different from their social media pages and boards – in a really good way. With all the key ingredients of an engaging, successful blog, the Pinterest blog offers readers a behind-the-scenes look into the company. Similar to other social sites’ blogs, the Pinterest blog frequently posts updates about their site for users to refer to if they need help. They also have a page for “Pinterviews” with employees, so readers can see who is behind it all. Aesthetics are certainly important to the business strategy of Pinterest, and the blog is no different. Each post has an array of photos to go along with it, which is so important in today’s digital world.
When it comes to the fashion industry, blogging is a crucial aspect of any designer’s business model. Lilly Pulitzer is no exception. As a company, they’ve done everything right in terms of blogging. Does Lilly publish quality content frequently? Yes. Do they use visual aspects in their posts, such as photos and video? Yes. Does their theme convey their brand image accurately? Yes… you get the point. The Lilly blog is engaging and fun, and it offers something new every day. They also publish certain things on specific days, such as their “Trend Tuesday” posts. Overall, the blog is a stylish success.
Turkey Hill’s Ice Cream Journal is another noteworthy blog. At first, one might not think a dairy company’s blog could be very successful, but the Ice Cream Journal hits the mark. Turkey Hill offers an inside look into the ice cream making process, selects a “Fan of the Month” each month, and even pokes fun at celebrities. With such a variety of content, the Ice Cream Journal still manages to stay relevant to the Turkey Hill brand.
Do you have a blog that inspires you? Please share it with us in the comments below.