It’s safe to say that the majority of successful businesses have a website, if not multiple. Many of these businesses have also created blogs to accompany their websites. Not only does a blog offer potential leads and customers an in-depth look into your company, but it boosts your SEO, too. By creating unique, interesting content, you gain recognition and, in the long run, sales. To get started, follow this steps: Pick a topic This can be an overarching theme for your blog. If you’re in one industry, you probably don’t want to be writing about something entirely irrelevant. Pick something [...]

Good websites are the heart and soul of any company’s success. They tell you customers about your services and how to contact you.  But how do you make your website great? These basic tips allow you to show your company’s personality and create a great environment for your potential customer. Color: Does your company have a cool logo or very specific colors? Integrate these into your website design in a creative way. A popular technique is to use the colors of the company logo as the background and text of the website. Customer will more easily recognize a consistent pattern/color/ [...]

Happy Friday, folks! As you probably already know and have witnessed multiple times, Facebook is constantly changing its look. Your business needs to keep updated to maintain and increase fan engagement and brand loyalty on your page, but how? If you’re searching for a quick go-to guide for optimizing your Facebook business page– look no further! This infographic, brought to us by Hubspot, works as a cheat sheet for any business using Facebook Timeline. Check out these 6 steps to set up your page and get started today. We also offer a more detailed Facebook Timeline for Business Checklist, here. Enjoy! [...]

Every morning I watch CNBC before work. Over the past few months, I’ve gotten pretty sick of hearing about Facebook’s stock price and how it’s chiefly a problem with monetizing mobile (and the fact it was way overvalued in the first place).     Tom Krazit in his Gigaom article at the end of May said it best, “Everyone has a mobile problem: not just Facebook.”  According to Mary Meeker from Kleiner Perkins, while mobile traffic now accounts for 10 percent of overall traffic, companies built around desktop ads are worried about the value of mobile ads–shown as 5 times [...]

LinkedIn has quickly become one of the most popular social networking sites, specifically in the professional world. LinkedIn is used for finding jobs, giving advice, and it can even be used to manage and nurture your quality leads through the sales funnel. Not only can you now put a face to a name, you can basically see a person’s entire professional life summed up on one page – convenient! Although LinkedIn users can share interests and activities on their profile page, perhaps one of the most valuable pieces of information you can obtain from their LinkedIn profile actually has nothing [...]

It’s Friday! Today’s end-of-the-week infographic is all about mobile marketing. Mobile marketing cannot be overlooked. It’s an important aspect to all marketing campaigns in today’s highly-mobilized world. Today, mobile isn’t simply restricted to smart phones– tablets are being used more than ever before. Businesses must optimize their websites for mobile use on all platforms. Have you? Brought to you by Milagro Mobile Marketing, this infographic illustrates the state of mobile marketing today, and how your business can cater to the mobile market.   Is you business using mobile marketing? Check out how OttoPilot Media could help your company, and contact [...]

It’s clear that an emphasis on the visual has changed the way Internet users interact and share information in today’s digital world–video should not be overlooked. Just like any other aspect of a business’s online campaign, videos should be optimized to ensure maximum searchability. YouTube is the most popular video-hosting website, today. It’s also the second largest search engine in the world. Overall, YouTube gets over 4 billion views per day, so if your business is on YouTube you have the potential to reach a very large audience. The key is getting your content found among the vast YouTube archives. [...]

Last Friday, our very own Alexandra Gibson was featured in an interview on Hugh Macken Live on Blog Talk Radio. She discussed social media and inbound marketing, with a focus on OttoPilot Media’s results-based approach. The meat of the interview consisted of determining the difference between measuring social media metrics and social media ROI, and what each means for your business. Social media metrics like reach and sentiment analytics are important, but businesses ultimately want more revenue and greater brand recognition to gain that revenue. With that said, OttoPilot focuses on things that actually bring results to a company. Hence, our [...]

If you’re on Twitter, you’ve most likely noticed a shift in subject matters this past week. The Olympic games have taken over prime time, my go-to news websites, and now, my Twitter feed. Since the Beijing games, social media usage has increased dramatically all-around, which has naturally lead to more online coverage for this year’s competitions. So far we’ve witnessed good and bad practices by athletes and audiences on Twitter- it could be beneficial for businesses to pay attention to these practices to learn how to tweet like champions. See below for tips on how to use Twitter as an effective [...]

Happy Friday! Today’s infographic is focusing on using images on social sites to your business’s advantage! As a company you should already use visuals on your blog and website, but now you need to focus on social networks. Social sites are becoming more visual platforms: Facebook is increasing the size of its photos, Pinterest is a photo-based site, and even Twitter is expanding to include photos more visually. With the increasing focus on visuals, brands need to be actively engaged with photos/videos, so they can productively use these sites to their advantage. Visuals are a great way to help your [...]