LinkedIn is our favorite place for connecting B2B. It has slowly been updating its look and style to make the site more visually appealing and easier to use! New on LinkedIn: Continuous Updates: There is no need to refresh your front page to see what is going on. Like Twitter and Facebook, LinkedIn now lets you know when there is anything new with the handy “See 1 new update” link at the top of your feed. This is a great way to stay up-to-date without the hassle of continuously refreshing your page. It also tells you what is new, so [...]

You probably know about Google’s Panda and Penguin algorithm updates, but what about the Venice update? A few months ago, Google rolled out Venice, which focused largely on local search. Although it’s a bit under the radar, the Venice update is extremely important for local business owners because search queries no longer depend on the searcher for location specific words – it uses the searcher’s IP address to deliver location-based results. There’s no better time to focus on local SEO than now!   What exactly is the Venice update? Released in February, the Venice update changed how Google users search. [...]

Pinterest is growing rapidly — it’s now the #3 social networking site in the United States, and it’s also becoming a leader for sales as a referral site. Referrals from Pinterest are 10% more likely to buy than from any other site, and orders are averaging at $80 compared to Facebook’s average of $40. With such a high number of followers (and potential customers), you can’t afford to ignore it. So, how do you optimize your presence on such a visually-based site? You can start by following the steps below (as adapted from an infographic by Socially Sorted), happy pinning! Plan ahead of time Don’t just jump [...]

SEO is a very talked-about topic, but do you understand the language? SEO might fly right over your head if you don’t know what the important terms mean and how to use each one in your online strategy. Here is a glossary of 10 SEO terms you should know with tips on using each one in your optimization game plan. Alt Attribute The “alt” or alternate attribute is your way to tell Google what each image is on your site. The alt text is a description of the image (or its context on the page) and appears on the page when [...]

Reddit, and sites like it, have been gaining in popularity over the internet. On Reddit, users submit articles and discussions ranging from meme comics to cool products to weird photos, and more. The submissions are then voted on by the Reddit community.  Votes are reserved for articles that someone believes deserves recognition. Posts with the most votes are moved to the front page of the site. Front page posts are more likely to go viral than those on the last page due to increased views. This method of sharing and ranking posts provides the ideal opportunity to increase your website [...]

Happy Friday! As you all know, your audience is VERY important when promoting your company’s product. Men and women may be different in their day to day lives, but they are also very different online. If you are interested in reaching a female audience, learn what they trust and how they use different social sites. For instance, women trust blogs and Pinterest more than other social sites. Blog recommendations generally lead to purchasing products; however, blogs are not a place where women are seeking fun, personal interactions. Trust trumps all when it comes to captivating a female audience- garner traffic [...]

Engaging fans on Facebook can be a tricky task, but many studies have shown an overall increase in fan engagement for brand pages with the introduction of Facebook Timeline. Have you seen this increase in involvement on your page? If not, or if you just want to up your engagement with fans in general, check out these six quick tips brought to you by Wildfire. 1. Focus on the fans Your fans are passionate about something. Tap into your fans’ passions to determine what type of messaging or content they’ll respond to with the greatest enthusiasm. Give your fans a platform [...]

It’s that time again for Friday’s infographic! It’s obvious that social media plays a hefty role in online marketing these days. While social media should be viewed as part of a greater toolbox, with a means to a ROI end, it is pretty much business suicide to swear off the digital platforms all together. This little infographic is a helpful tool for businesses to use to keep track of the do’s and don’ts of using social media. Are you following these guidelines? [Click image to enlarge]  Photo: davidhallsocialmedia.com Does your business have a Facebook page? Check out our free Facebook [...]

Great digital marketing agencies are highly sought after by brands with an online presence, big and small. With so many of these agencies out there today, how could you possibly name the best of the best? Well, the following five companies definitely make a mark in our industry. Based out of places like London, New York, Chicago, Kansas City, and even Sydney, Australia, these digital marketing agencies have struck gold. For different reasons, each of these big-name businesses has proven to be a top-dog marketing agency in the digital world, and here’s why:   360i 360i is a self-proclaimed “interactive digital [...]

Lolz cats may seem like the most important animal of the web, but Panda and Penguin can stop you right in your tracks. These two Google algorithms have cut down hundreds of websites and put them on the lowest pages of Google Search. Panda used to be the algorithm that websites feared, but since Penguin’s release on April 24, 2012, websites have to worry about both. Yet, how do you know which one has limited your web results? They both seem to have the same end result, but knowing which one is stopping you can help you fix the problem [...]