Ever wondered just how many people will look at that tweet you just posted? Well, TweetReach can tell you. Additionally, it can tell you which repostings are generating the most influence for your business and how much exposure each post generates. Pretty handy, right? TweetReach is especially valuable to businesses who are just entering into social media marketing, and who want to be able to measure early results. In fact, TweetReach can be used as one small step towards measuring your social media ROI, that is, the return on the investments that you are making in social media. As [...]

Looking for a few quick ways to improve your company’s online presence? You probably already know about the importance of blogging and social media, but you might not be using those tools as effectively as you could be. Wherever you are in that process, these 8 tips will jumpstart your internet marketing strategy and help to boost your internet marketing ROI. 1. Use social media everyday It’s great to have accounts on major social media sites, but simply creating those accounts is not enough. You need to be using those accounts every day. For major sites, such as Facebook, Twitter, [...]

By now, you probably know that inbound marketing strategies are important. However, wouldn’t it be nice to know, in numbers and percentages, just how important inbound marketing strategies are to your business? Tragically, many companies miss out on valuable information because they neglect to tangibly measure internet sales results. Though inbound marketing is certainly important, it is only effective when you can measure the results and tweak your strategies accordingly. So, what should you measure to determine your internet marketing ROI? There are actually a few different options, and all of them can tell you something about the efficacy of [...]

At first glance, Pinterest has little to do with online marketing for small businesses. Indeed, most people, when they think of the site, think of the recipe sharing opportunities or the “bucket list entries”. However, the invite-only online scrapbooking site actually has a lot to offer businesses looking for online marketing success. To see the opportunities, you only have to look at Nordstrom’s Pinterest site, shown here: Though Pinterest will not allow shameless promotion, the site is a great way to share visual images of your work with thousands of viewers. Take a cue from Nordstrom and sort images of your [...]

Many businesses are tempted to keep all of their SEO and content creation work in-house, thinking that they will save money if they do not outsource to an inbound marketing firm. However, hiring an inbound marketing firm can actually be a more successful and cost-effective strategy. A successful inbound marketing strategy requires a fairly large variety of employee skills- website creation and optimization, social media management, webpage and landing page creation, blogging, whitepaper and premium content creation, and much more. Certainly, you could attempt to spread out these duties among your current employees and avoid hiring an inbound marketing agency. [...]

  If you are in the marketing business, you likely know the importance of learning from and networking with other businesses in your area. And, if you are a Charlottesville marketing business, you know that Charlottesville is home to a plethora of innovative small businesses and driven business professionals. This year, Charlottesville will be hosting a huge variety of events and conferences, and some of these will be very helpful to online marketing businesses. As you plan your year ahead, make sure to mark your calender for the these Three Charlottesville Marketing Events in 2012   1. Quadruplicity What it is: Quadruplicity is [...]

  Thanks to Hubspot for creating this insightful infographic.  Most importantly, take a look at the bottom section that talks about “getting results”.  Where many statistics and infographics fall short are by just talking about the metrics, like “increase in number of Facebook fans”.  The statistics above show actual ROI on social media efforts; the companies in these case studies are showing the actual increased revenue from their social media initiatives.   If you are not already measuring your social media ROI, take a look at this guide that provides a complete how-to for your business.