“ROI” is the acronym for “return on investment.” Internet marketing ROI is the measurement of “bang for buck” you’re receiving with your current strategies. When strategizing ways to make your internet marketing ROI positive, there are several tactics you can use to ensure maximum results for minimum buck. Content creation is an area that, with time, can result in high ROI. On-page SEO, a marketing strategy that employs selecting optimized keywords, can improve the SEO for small websites and large websites, alike. If you have a small website, you may consider adding pages. On-page SEO takes little time for small sites. [...]

  Want to bring some holiday cheer to your website? Consider one of these 15 ideas for holiday blogging. Creative blog ideas and seasonally focused topics will help draw new consumers to your site and increase blog traffic. Holiday contests and promotions will also be helpful in promotinglanding pages and call-to-action forms, so that you can convert traffic into leads. So, here’s to a wonderful holiday season full of good friends, good cheer, and high blog traffic! 15 Ideas for Holiday Blogging Promote a holiday deal or contest. For example, you could feature one item or service at a discounted rate, for a [...]

  Automated lead nurturing refers to the follow-up emails that are sent to your leads after they convert on a certain form. These emails are not sales pitches. They are meant tonurture your lead through the sales cycle–letting them know more about you as a resource and allowing your salespeople to see who is really sales-ready and who needs to “marinate” for awhile longer.   There are many reasons that automated lead nurturing can be a helpful tactic for your business.   Automated emails reach out to leads without requiring the direct action of an employee. The emails are scheduled [...]

  I was recently looking at property and real estate in Nashville and came upon the typical realtor site where you have to register to look at the MLS listings.  Without thinking much of it, I registered so that I could get the information I wanted—a better look at the homes in the neighborhood that I was interested in.   As a company that utilizes lead nurturing emails for both ourselves and our clients, I was really impressed with the realtor’s (Tiffany Fykes) system and follow up.  While I believe that only some of these emails are automated, they were [...]

  MC Hammer is actively trying to change the lack of 90′s rap icons in the world of Web 2.0. On October 19, the icon announced the launch of his new search engine,WireDoo, at O’Reilly Media’s Web 2.0 Summit in San Francisco.    Hammer hopes that Google “can’t touch” the new search engine’s strategy, which he has dubbed “deep” or “relationship” search. In addition to normal search results, supplementary information would be available. Searching for a geographical location would also hail information about local schools and hospitals. Searching for a school would display information about the school’s academic performance and teacher [...]

  With the exponential adoption of mobile devices such as smart phones and tablets, consumers now have the ability to conduct transactions anywhere, anytime. Not only does the mobile channel create new revenue opportunities for e-business, it is also critical to maintaining a competitive advantage…especially for local businesses. Local Business Owners, Take Note Mobile is very important for local businesses. When your customers are out and about, they could be looking for the closest business of your type, from gas stations and restaurants to legal or medical help. In fact, 95% of smartphone users have looked for local information on their phones.  In [...]