I love Twitter.  I love Twitter so much my friends think I’m weird.  Even more than Twitter, I have loved one of my Twitter tools.  That tool is Hootsuite, and up until today I have been a very loyal fan, suggesting its use to clients, promoting it in presentations, and singing its Owl-praises from the highest rooftops I could find. I have encouraged friends, family, clients, etc. to use this platform, boasting about its robust set of features.  While there had been “cooings” (is that doves?) about Hootsuite transforming from a previously free version to a paid subscription, it was [...]

The next time you think about writing a press release, ask yourself- “Will anyone really care?”  Chances are, besides your mom, the people in your company, and maybe your clients, no one will give a damn about the fact that you just signed a new client (unless it’s Google) or that you won an award for best decorated Christmas tree in your town of 5,000. Am I saying that those things don’t matter and that you shouldn’t talk about them at all?  No.  They are very important parts of a comprehensive PR strategy, but they are not what a good [...]

“Freedom is not free.” The OttoPilot team thanks those men and women, and all those who came before them, who fight for our freedom and keep us safe at home.  We publicly thank you today but we think of your service and what it provides our great country every day.

Do you like to read?  Do you know people who like to read?  Do you like business?  If you answered “yes” to one or more of these questions, you should join us for the In-Flight Business Book Club! We OttoPilots read constantly and we want to open the discussion on Twitter.  Here’s how the In-Flight Business Book Club will work. 1.  We’ll open the poll for voting on which book people want to read.  (See below) 2.  We will announce the book and the day and time that the book club discussion will take place.  All discussion will happen via [...]