Archive | November, 2010

Why No One Cares About Your Press Release

The next time you think about writing a press release, ask yourself- “Will anyone really care?”  Chances are, besides your mom, the people in your company, and maybe your clients, no one will give a damn about the fact that you just signed a new client (unless it’s Google) or that you won an award […]

Veterans Day Thoughts

“Freedom is not free.” The OttoPilot team thanks those men and women, and all those who came before them, who fight for our freedom and keep us safe at home.  We publicly thank you today but we think of your service and what it provides our great country every day.