One of our favorite companies, Gaspedal, is holding their second Word of Mouth Marketing Supergenius conferences in New York on July 20th.  Amanda attended the first in Chicago in December and found it to be one of the best days—full of information on how to find your brand’s influencers and encouraging them to talk about you. Alexandra is also a graduate of the Word of Mouth Crash Course, an intensive day in a small group with Gaspedal in Chicago. These guys are class acts and they provide conferences with tremendous speakers.  They must be doing something right because we’re talking [...]

Today’s the day—we’ve taxied long enough so it’s time to takeoff in this bad boy of a social media plane.  For the past two years, our team has been working hard in the interior design industry through our parent company, Gibson Design Management. We’ve built custom Facebook pages and websites, we’ve consulted on implementing social media tools, we’ve promoted celebrity designers online, and we’ve had a lot of fun (I’m not linking the word “fun” for good reason). We must have done a good job because we got a lot of referrals outside of the design industry.  As a result, [...]